05 Color

rareliquid’s color system is built around modern, refined tones that communicate trust, clarity, and focus. Our core palette centers on black and white, supported by primary and dark blue accents, along with yellow CTA's. For presentations, we introduce a more colorful scheme to enhance readability and structure.

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The Basics

The rareliquid color system combines deep blues, soft indigo tones, and a bold yellow to create a clear, modern visual identity. Black, white, and balanced grays provide structure and contrast, while an extended set of warm and cool presentation accents supports clarity in slides and long-form content.

We also make frequent use of gradients and animations to add depth and a polished, premium feel across digital and presentation materials.

Usage note:

Hover over the various colors to quickly copy the HEX codes

Main Accent & Tones

Name:

Deep blue 900

Hex:

2F1EB5

RGB:

47 / 30 / 181

CMYK:

74 / 83 / 0 / 29

Pms:

Pantone 2736 C

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Name:

Midnight Blue 950

Hex:

#190E92

RGB:

25 / 14 / 146

CMYK:

83 / 90 / 0 / 43

Pms:

Pantone Blue 072 C

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Name:

Indigo Mist 200

Hex:

C6C9FF

RGB:

198 / 201 / 255

CMYK:

22 / 21 / 0 / 0

Pms:

Pantone 2707 C

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Name:

MIKADO YELLOW

Hex:

#ffaf0c

RGB:

255 / 175 / 12

CMYK:

0 / 31 / 95 / 0

Pms:

Pantone 137 C

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Gradients and Animations

Name:

BLUe waves

Name:

Swirling Conic

Name:

Sunrise Gradient

Name:

Laser grid

Name:

Wavy grid

Black & White

Name:

Black

Hex:

#000000

RGB:

0/0/0

CMYK:

100/61/32/96

Pms:

Black 6 C

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Name:

White

Hex:

#FFFFFF

RGB:

255/255/255

CMYK:

0/0/0/0

Pms:

Bright White

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Name:

Grey 900

Hex:

#231F20

RGB:

35 / 31 / 32

CMYK:

0 / 11 / 9 / 86

Pms:

BLACK 7 C

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Name:

Grey 600

Hex:

#666666

RGB:

102/102/102

CMYK:

0/0/0/70

Pms:

424 C

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Name:

Grey 100

Hex:

#E6E6E6

RGB:

230/230/230

CMYK:

0/0/0/20

Pms:

420 C

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Presentation Acccents

Name:

MIKADO YELLOW

Hex:

#ffaf0c

RGB:

255 / 175 / 12

CMYK:

0 / 31 / 95 / 0

Pms:

Pantone 137 C

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Name:

Burnt Orange 800

Hex:

#BF5E14

RGB:

191 / 94 / 20

CMYK:

0 / 51 / 90 / 25

Pms:

Pantone 1675 C

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Name:

Deep Crimson 900

Hex:

#9D0707

RGB:

157 / 7 / 7

CMYK:

0 / 96 / 96 / 38

Pms:

Pantone 7621 C

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Name:

Royal Purple 900

Hex:

#510B6F

RGB:

81 / 11 / 111

CMYK:

27 / 90 / 0 / 56

Pms:

Pantone 2622 C

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Name:

Forest Green 800

Hex:

#2E6614

RGB:

46 / 102 / 20

CMYK:

55 / 0 / 80 / 60

Pms:

Pantone 349 C

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rareliquid Animations Suite

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Typography

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