Font
We use Plus DM Sans in our brand identity. This versatile font family allows us to maintain consistency across all our communications while ensuring clarity and readability.
Weights & Styles
To ensure coherence, we adhere to a restrained approach in selecting font weights and styles. Within the Plus DM Sans family, we primarily utilize Semibold and Medium variants for our brand identity.
Alternate Fonts
We occasionally use alternative display fonts for headers or standout moments when a bolder visual impact is needed. These are reserved for special use cases to maintain clarity and consistency across the brand.
Nata Sans
Nata Sans is used as a display font for online headers when we want a bold, modern visual presence that stands out while staying aligned with the rareliquid aesthetic.
For serif moments, especially in thumbnails or highlighted text, we use Sticks Two Text to add contrast and draw attention.
Usage Chart
The usage chart provides guidelines for legible type setting across different contexts. However, adaptability is key, and designers should exercise discretion based on various factors such as mediums, scales, screen resolutions, materials, and production techniques.
Screen
Size
Line-height
Kerning
Tracking
Word-spacing
00-16 px
128%
Metrics
-1%
—
16-28 px
120%
Metrics
-2%
—
28-42 px
104%
Metrics
-2%
—
42-76 px
98%
Metrics
-3%
—
76 px+
96%
Metrics
-4%
—
Size
Line-height
Kerning
Tracking
Word-spacing
00-8 pt
120%
Metrics
-1%
100%
8-18 pt
116%
Metrics
-1%
100%
18-32 pt
108%
Metrics
-2%
100%
32-56 pt
98%
Metrics
-2%
98%
56 pt+
98%
Metrics
-3%
96%
